Wouldn’t it be great to have the ability to instantly create strong rapport with anyone of your choosing? A potential client, a future business partner, or maybe someone on a personal level. How about creating that instant connection with an entire group?
A great tool of outbound sales is the use of cold emails. This is when you personalize relevant email content to prospects you had no prior contact with. Sounds easy enough, right? Add an email address, throw in quick verbiage about your firm, and press send. But is it really that simple?
When we talk about a niche, this is one of those lessons that you already “know” but probably aren’t following, or at least to the extent you can. I love speaking deeper on topics people are already familiar with because we save time by me not having to prove the concept. I’ll prove it anyway just to build more leverage on you to follow through.